Signature/Signature Story/Signature Summer '2008;2009;2011'

June 4th, 2008 : Victoria leaving the Ritz hotel in New York where she did an interview for WWD for her upcoming project, Signature, a new perfume :




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Picture & Interview were published on June 20th, 2008 :


With an upscale dress collection and a new fragrance masterbrand project that will take her scents into U.S. prestige beauty doors for the first time, Victoria Beckham is determined to prove there's more to her than the tabloids would like us to believe.

"I am very aware of people's preconceptions coming from a pop group and being married to a soccer player," said Beckham, clad in a Marc Jacobs dress, sky-high Christian Louboutins and a red leather Hermès Birkin bag during an interview at The Ritz-Carlton on New York's Central Park. "But I am not just a famous person who is putting my name on different things and doing licensing deals all over the place. Everything I do is true to myself. With the fragrances, I designed the bottles, I got to the factory, I worked on the fragrances. I'm really the creator behind the project. You're getting a piece of David and me with this."

The new Beckham masterbrand project, Signature for Her and Signature for Him, will launch in September in about 1,000 U.S. prestige department and specialty store doors. This strategy represents a dramatic departure and gamble for the brand, since all previous Beckham launches were in the mass market. "Given the previous and current success of Intimately Beckham for Him and Her, it was a natural next step to expand and further the growth of the Beckham portfolio," said Steve Mormoris, senior vice president of global marketing for Coty Beauty.

Mormoris said he sees the project as a new chapter for the brand, reflecting the fresh start the couple made when moving to California last year. "We decided to launch Beckham Signature for Him and Her in the prestige market due to the high style and aspirational nature of David and Victoria," he said. "In order to capture their iconic, sophisticated sense of style, it seemed appropriate to take the Beckham franchise to the next level. This is the most selective and exclusive fragrance launch yet."

Signature for Her, a fruity floriental, was developed by Beckham with Sylvie Fischer from Takasago. It opens with anise flower and candy apple; has a heart of orchid, heliotrope and vanilla, and a drydown of patchouli, amber and musk."I love white orchids, and I wanted something light," said Beckham."I can't bear it when you can smell someone before you see them."

Signature for Him, a fresh woody oriental concocted by Beckham and Beatrice Piquet of International Flavors & Fragrances, opens with mandarin, watermelon and marine notes; has a heart of fresh living lantana, cypress and spicy juniper berry, and a drydown of moss, sensual white amber and patchouli.

National advertising will break in November fashion, beauty and lifestyle magazines, while the TV campaign, featuring both Beckhams, will break for holiday. Mert Alas and Marcus Piggott shot the print ad, while John Mathieson served as the TV campaign's advertising director. The creative director was Klitos Teklos from Air Agency.

"The commercial was shot in London with a strong architectural influence," said Beckham."It's a simple video, quite choppy. The truth is that it was meant to be one way, and I didn't like it, so we reedited it. There isn't much of a story [to it] now, but there's good music."

Handbags — Beckham is famous for her large collection of Birkin bags — could follow fashion and fragrances at some point, although not in the near future, she says. "I am a control freak," she said. "I am growing at a steady pace. I think if it were to get too big too quickly, I would lose that creative control, and that is something I don't want to do. So at the moment, no plans to do bags and shoes, but I would love to at some point in the future."

But not everyone's got the model-slim physique that allows them to pull of Beckham's slinky designs — which is why she's excited to be showing off her new fragrance. "The good thing about fragrance is that it can reach out to many people," she said. "My mom might not wear one of my dresses, but she still likes fashion, so she can be a part of that by buying the fragrance. I think fragrances can reach out to more people[than fashion can]."

the bottles are so pretty!! can't wait to get a wiff of the new fragrances.

The bottles are really cute, very girly!
Thanks Shiraz!!!

love the bottles

WOW thanks, i hadnt seen the bottles. Its weird the guys one is pink, i still want it though! lol

jas wrote:

WOW thanks, i hadnt seen the bottles. Its weird the guys one is pink, i still want it though! lol

It's more of a purple fuscia than pink I think, but yeah it's certainly not like the Intimately for Men bottle.

Extract from the interview she did for the August issue of Allure magazine about Signature :

Allure : You do have new fragrances coming out next month : Signature for Him and Signature for Her. How was that process?

Victoria : I've been working closely with Coty on the fragrances for more than four years. I go to the factory, and design the label, design the bottles. I work with the perfumers on the correct smell. I'm really hands-on as a creative director.

Allure : You're not the mas scientist in the fragrance laboratory with test tubes?

Victoria : Oh, good Lord, no. People train for years and years to do that. But I go in and I work with them. I love drawing the label, designing the bottle, picking the glass. All those little details.


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July 31st, 2008 : Allure magazine hosted a party in Victoria's honor at the Thompson Hotel in L.A. The guests left with exclusive dVb shopping bags containing certainly bottles of Signature.

- June 26th, 2008 : Victoria did a photoshoot for Vanity Fair magazine that will accompany her interview about Signature :



- The VB interview about Signature, on Vanity Fair (September 2008 Issue) :



credit Luxx

thanks shiraz,
she looks lovely in that pic

Thanks Shiraz. Nice interview, can't wait so see the dresses she designed. Love her shoes with the stars she's wearing on the pic.

Exclusive pictures :

thanks, these pics are great...

Thanks. Lovely pics.

Shiraz wrote:

Exclusive pictures :

WOW Thanks Shiraz, these really are exclusive!! Well done!

Fantastic. Thanks elda.

Shiraz wrote:

not fan of the pic... but the add is looking fabulous !

I'm thinking the photoshoot for the add was maybe done that day if you guys remember :



https://poramor.forumotion.com/vb-pictures-f1/victoria-pictured-during-a-new-photoshoot-january-21st-t1446.htm

^You're probably right, thanks Shiraz!
Cant wait for the adds in HQ!

the ads look fantastic! cant wait to get a wiff of the new fragrances. also cant wait to see pics of the launch at harvey nichols!

This belongs here I guess:

^ Thanks but it was already posted on this topic.

Victoria did an interview with Manchester Evening News about the launch of Signature at Harvey Nichols in Manchester on august 29th from 11am to 1pm :

http://www.manchestereveningnews.co.uk/lifestyle/health_and_beauty/style/s/1063615_posh_believes_were_heaven_scent

Thanks

August 29th, 2008 : the launch of Signature in Manchester :





New interview here :

http://www.manchestereveningnews.co.uk/news/s/1064548_posh_my_love_for_manchester

She looks absolutely stunning.

Nice interview. Thanks Shiraz.

http://www.beckham-fragrances.com/

kriki06 wrote:

http://www.beckham-fragrances.com/

The intro-video is fantastic. They both are looking so hot.

The website is hot !!!